Client | Fruiteria

Scope | brand identity, mural application

Project | Fruiteria is a local Utah dessert shop that is quickly expanding to becoming a chain. They came to me initially looking for only a mural design, but the project evolved into additionally including a redesign of their brand and their name. The goal was to create an identity that was fun, edgy, and colorful to draw in customers and leave an impressive mark, as well as create an exciting atmosphere for people as they experienced the shop and desserts.

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Assets | company name, logo wordmark + emblem, mural, merch